REBRANDING CPTV

When the famous innovation firm Ideo re–imagined Connecticut Public Television (CPTV), the nonprofit media company asked for our views on how we would make the new vision a reality.

Ideo’s vision: “to be one of the world’s bravest public media organizations, exploring territory in ways no one else can and empowering our audience to make our world a more extraordinary place to live.” To meet Ideo’s challenge, the company needed a culture change in addition to a complete brand refresh.

Welcome to Connecticut Public Media - CPM.

We created the new brand identity, including brand architecture, fundraising strategy for Fairfield.Co., internal and external communications, and developed a campaign designed to reconnect Connecticut’s residents to CPM, with the global idea “Resident of Connecticut, Citizen of the World.”