Video Content: "Share what you can."
We had an idea.
Create a brand that would give back to the U.S. Veteran’s community. BRANDCAUSE developed Five Point Snacks, a line of salty snacks with brand names that included five snacks representing the five branches of the military. Five cents per bag is donated to veteran’s organizations. We invented the master and sub–brands, designed the packaging and developed and executed a non-traditional launch plan, including videos of military personnel returning home, PR included media placement the morning network talk shows, and appearance in the Veteran’s Day Parade in NYC