Re-branding museum. Promotion for the Space Shuttle and the creation of the Exploreum interactive exhibition.
New York City campaign included outdoor, transit, bus wrap, and online.
Name Generation / Logo Design
The Exploreum is a fully interactive exhibit space in the Museum's hangar deck, designed especially for families and kids of all ages. It is one of the most visited areas of the ship, encouraging visitors to climb in an actual Bell 47 helicopter, navigate through an interactive submarine and steer the wings of an airplane