RECYCLE YOUR BUTT
We are all at risk.
THE ISSUE: Cigarette litter has a detrimental effect on the environment. Over three trillion cigarettes are consumed and discarded every year around the world. That's over 8 billion toxic cigarettes entering our eco-system everyday putting humans and wildlife at risk.
THE IMPACT iDEA: Institute a global recycling initiative and partner with international recycling companies to develop a penny-back redemption program and educate the public through social and strategic media.